Case Study June 2024
Industry: Seasonal Service Industry Contract Type: Semi-Annual Retainer Services Provided: Digital strategy, lead generation, brand expansion
ACTION TAKEN
Objectives:
- Increase sales and market competitiveness.
- Boost brand awareness and social media presence to drive organic lead generation.
- Streamline the sales cycle to improve overall business efficiency and key performance indicators (KPIs).
- Digital Strategy: Crafted a seasonal content marketing plan and optimized website/SEO for local visibility.
- Lead Generation: Ran hyper-local Google and social ads (Facebook, Instagram) and implemented seasonal lead magnets.
- Brand Awareness: Created blogs, videos, and infographics; partnered with local influencers; utilized AI for automated, algorithm-optimized posting.
- Social Media: Enhanced engagement with consistent posts, interactive campaigns, and contests; leveraged AI for trend monitoring and rapid content adaptation.
- Sales Optimization: Streamlined tracking with CRM tools and automated processes, reducing sales cycle times and boosting efficiency.
Results (120- Day Window)
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- Sales Growth: Achieved a 28% revenue gain above competitors in the local market.
- Brand Awareness: Increased local search visibility by 35%, driving a higher share of market impressions. Grew social media following by 40%, with engagement rates doubling, largely due to strategic use of AI automation.
- Lead Generation: Boosted organic lead generation by 60%, reducing dependence on paid acquisition.
- Sales Cycle Efficiency: Reduced average sales cycle time by 15%, directly improving close rates and ROI.
- Return on Investment (ROI): Achieved an ROI of 5.8x across all digital campaigns.
IMPACT
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- Client successfully outpaced local competitors, capturing a significant share of the seasonal market.
- The use of AI for content automation and trend analysis significantly enhanced social media performance, aligning with evolving platform algorithms and maximizing engagement.
- Results prompted the client to renew for an additional 180-day cycle, reinforcing trust in KTA Interactive Media’s innovative strategy and execution.
